Jason Barnard’s Influential Contributions to the SEO World

Bestselling Author & Thought Leader in SEO

Jason Barnard, author of the Amazon bestseller The Fundamentals of Brand SERPs for Business, is a recognized authority in SEO and digital marketing. In addition to his own work, he has made valuable contributions to other prominent publications, helping to shape the industry’s understanding of digital strategy and branding.

The Fundamentals of Brand SERPs for Business

The Fundamentals of Brand SERPs for Business by Jason Barnard

Google is Your New Business Card and it is Up to You to Optimise Yours.

Your guide to controlling your Brand SERP and your narrative to keep your potential clients focused on an accurate and convincing depiction of you.


Jason Barnard’s Key Contributions to Industry Publications

a-peek-inside-digital-marketing

A Peek Inside Digital Marketing by Semrush

Coming from People who are Actually Doing It: Semrush collective wisdom

Covering any Digital Marketing topic you can think of, and then some!


The yearly SEO series by David Bain (2022, 2023, AND 2024)

We asked the world’s leading SEO Experts to share their number one actionable tip.

Your guide to learn from the best in the business, helping you stay one-step ahead of your competitors.


La boîte à outils du SEO – Référencement naturel by Benjamin Thiers

The SEO Toolbox – Natural referencing

Your guide to all the essential tools to understand the ins and outs of SEO, identify good and bad practices, and implement an effective keyword strategy in order to sustainably establish oneself at the top of the results on Google.


Marketing Now by David Bain

134 of the World’s Leading Seo, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Marketing Tip

Your guide for an up-to-date digital marketing read featuring experts from around the world who give practical advice on how to succeed in today’s digital marketplace.


Published Research in Leading Academic Journals

Jason’s influence also extends to academic research, with published work in Henry Stuart Publications, underscoring his commitment to both practical application and academic rigor in the SEO field.

journal of digital & social media marketing

Published by henry stuart publications

Jason Barnard co-authored Search Marketing in the Age of AI: Understanding the Marketing Implications of Search, Assistive, and Answer Engines with Matt Artz. This academic paper explores how search engines and artificial intelligence are reshaping digital marketing strategies. It emphasizes the importance of optimizing for AI-driven algorithms across multimodal content—text, image, video, and even virtual environments. The paper provides a framework centered on understanding, credibility, and deliverability, illustrated with case studies, to help marketers adapt effectively to this evolving landscape.

You may view the journal here>>