La Boîte à Outils du SEO by Benjamin Thiers

Published by DUNOD

Jason Barnard contributed to La Boîte à Outils du SEO by Benjamin Thiers, published by Dunod in April 2021. His contribution appears is the full chapter on structured data, “Les Données Structurées,” where he sets out how structured data feeds machine understanding of a brand. The book collects 56 practical tools across seven areas of search optimisation and is part of Dunod’s BàO series. Thiers has worked in search since 2003 and teaches at Kedge Business School and Aix-Marseille Université.