Category Archives: podcast

Kristopher Jones #seoisaeo

The Present and Future of Visual Search #SEOisAEO with Kristopher Jones at @yoastcon

Pinterest, Facebook, Microsoft, Google, Instagram… Visual search is going to be massive, no doubt about that. But who are the players, how do they play, and what is the best action plan to take advantage of this amazing opportunity? Pinterest, Facebook, Microsoft, Google, Instagram… Kris sees a semi-browserless world with voice and visual search dominating. But that isn’t the end of SEO. But it does change where SEO is going. We go off-topic a few times, but it is all 100% interesting.

Jono Alderson #SEOisAEO

SEO and AEO in a world without websites #SEOisAEO with Jono Alderson at @yoastcon

With the SERP increasingly offering solutions to queries, we are facing world where websites are increasingly less important (as it were). Jono talks extensively about on-SERP SEO, a great continuation of Rand Fishkin’s approach last week – communicating across channels, all along the user journey.
Jono quote : SEO is the puppeteering of all the channels.
Jono quote : Not a volume game any more, it’s a right-fit and quality game.
Jono quote : Market to everybody and bring them gracefully down the tunnel

Plus we talk about WordPress, Jono tells me the interview was a Treat (great phrase !)…  and right at the end, we discover that SEOisAEO rhymes with Jono !

Rand Fishkin #SEOisAEO

Four Horsemen of the Apocalypse #SEOisAEO with Rand Fishkin at @yoastcon

Throw your old inbound marketer’s playbook out the window. Social is walled in, Google Organic is staying on the SERP, influencers don’t deliver and web advertising trending to zero. Rand shares some rather good ideas about how to adapt to this new world. Oh, and watch out for the Green Pants.

Are PWAs the future, or just a fad? #SEOisAEO with Aleyda Solis @search_y_paris

Progressive Web Apps tick all the boxes to push Apps to a back seat and redefine the way we develop websites. Compatible with all devices, they work offline, they are cheaper to develop they avoid maintaining multiple systems… Plus both Google and Bing have put their weight behind them. Aleyda and Jason discuss where this is taking us.