Brand SERPs You Really Should Be Tracking (and Improving)
Originally Published on SEMrush June 07, 2018 (Jason Barnard) Ignore {Brand} SERPs at your peril! Search queries in the SERPs for your brand name are vital touch-points for both people and…
An introduction to Machine learning in SEO / AEO
Published on Oncrawl May 31, 2018 (Jason Barnard) What is Machine Learning? The following quotes really sum it up.More fluid“Machine learning is something new under the sun: a technology that…
Understanding and Credibility: a Simple Approach to AEO
Originally Published on SEMrush March 22, 2018 (Jason Barnard) In my previous article, I placed understanding and credibility as the two central pillars of Answer Engine Optimisation (AEO). They are two words that I use…
Advanced Techniques to Be the Featured Snippet: Position 0 — a Guide
Originally Published on SEMrush January 18, 2018 (Jason Barnard) Featured Snippets, Answer Boxes or Position 0… whatever one chooses to call them, articles about nailing that super-precious top spot are all the rage….
Semantic HTML5 for Content Writers – The Essential Guide
Originally Published on SEMrush November 01, 2017 (Jason Barnard) Google and Bing love semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5…
Introduction to Schema Markup
Published on Medium June 09, 2017 (Jason Barnard) Schema Structured Markup. What is it? It is machine-readable information in the HTML code of the page that helps machines understand the…
THE 6 KEY POINTS OF A PROFITABLE GOOGLE SHOPPING CAMPAIGN
Published on EcommerceNation June 05, 2017 (Jason Barnard) In this article, I will address the issue of successfully optimizing your Google Merchant feed. Product specifications are here. A note on the quality…
3 LONG-TERM SEO STRATEGIES YOU CAN IMPLEMENT TODAY
Published on EcommerceNation May 02, 2017 (Jason Barnard) In this mini guide I will present one simple DIY strategy for each of : short, mid and long-term SEO strategies for…