Google and I Share a Birth Year, and It Changed How I See Every Algorithm Update Since
Larry Page and Sergey Brin incorporated Google on 4 September 1998. A few months later, I was building my first website. Neither of us knew what the other…
Thinking in Motion
How collecting brand data since 2015 cost me a business partner
In 2015, paying to collect what Google said about a brand looked like a waste of money. A business partner said so. I kept paying. In 2015, SEO…
The Bus from Milan: The Framework Survives the AI Shift
Thinking in Motion: Article 7 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com Fourteen Hours, Two Seats, No Internet, and the First Constraint I Chose Deliberately Milan…
The Flight from Seattle: Universal Theory Without a Screen
Thinking in Motion: Article 6 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com An Air Steward Confiscated My MacBook Over the Atlantic The air steward took my…
The Plane from Sydney: When the Engineers Confirmed Everything
Thinking in Motion: Article 5 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com Beer Mats and a Barman’s Pen: What Gary Illyes Told Me About Confidence Scores…
Twenty-Two Flights Around the World: The Investigation Nobody Else Did
Thinking in Motion: Article 4 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com Twice Around the World, Once the Wrong Way, Talking to Everyone In 2019 and…
The Car to Metz: Hugo Sang and the Framework Connected
Thinking in Motion: Article 3 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com Eight Hours with a Broken Radio and a Friend Who Became the Jukebox In…
The Slow Snow Train to Metz: Everything Was Already in the Slides
Thinking in Motion: Article 2 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com Arriving at a Snowbound Hotel Nowhere Near the Venue for a Talk Nobody Asked…
The Train from Paris: Where Brand SERP Was Born
Thinking in Motion: Article 1 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com A Hundred Thousand Euro Deal That Was All But Signed The pitch was perfect,…
Planes, Trains and Automobiles: Why Every Breakthrough Happened Between Somewhere and Somewhere Else
Thinking in Motion: Article 1 of 8 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com Twelve Years of Breakthroughs on Planes, Trains and Buses I built a methodology that…