5 Small Business Marketing Posts You Should Read

Published on Medium December 26, 2018 (Craig Mcbreen)

This is the part of the article that cites Jason Barnard’s work:

Brand SERPs You Really Should Be Tracking (and Improving) by Jason Barnard

Do you want the perfect “online business card?” Well, according to Jason Barnard (The Brand SERP Guy) you need to track, evaluate, and improve search engine results for your brand. This will improve your brand image in the eyes of people and the search engines.

VERY, very good advice.

This methodology is what I’ve been talking about a lot with my clients, basically starting right out of the gate with both branding and SEO (the peanut butter and jelly combo).

It’s the only way to create the perfect “online business card.”

Here’s what Jason has to say in a nutshell…

Ignore {Brand} search engine results at your peril! Search queries for your brand name are crucial touchpoints for both people and search engines and are therefore absolutely, positively essential to your business.

And, here’s what you need to remember… you should setup a process to track, evaluate, and improve them, on an ongoing basis.

A. People are key

Your Brand SERP is your online business card. And what people see when they search for you is vital.

Do the results they see in their search clearly communicate your brand message?

B. But of course, never forget Google

The results you see indicate how well Google understands your brand.

Want the perfect “online business card?”

  1. Track
  2. Evaluate
  3. Improve
  4. Repeat

Thanks, Jason!

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