What is a ranking factor?

Article by Tom Capper on Brainlabs July 23 2019

Amusingly, probably the best insight we’ve had into how Google combines ranking factors came from a question about featured snippets, asked to Google’s Gary Illyes by Jason Barnard earlier this year. I say amusingly because Gary seemingly had no need to give such an in depth answer to this question, but the model he describes is fascinating to explore and extend upon – you can read more about it in Jason’s article here.

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