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20 Challenges For The Next Generation Of Business Leaders

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Extract from: 20 Challenges For The Next Generation Of Business Leaders, published on Forbes August 7, 2024

14. Adapting To AI-Driven Search And Assistive Platforms

One major challenge for future business leaders will be adapting to AI-driven search and assistive platforms like ChatGPT, Bing Copilot and Google Gemini, which shift the focus of SEO away from traditional websites. To thrive, businesses must optimize their brand’s digital presence and content for AI algorithms to ensure visibility and retain engagement on these platforms. – Jason Barnard, Kalicube

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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