20 Smart Investments That Propel Startups Forward

Extract from: 20 Smart Investments That Propel Startups Forward, published on Forbes May 10, 2024
8. Set Up Your Personal Brand To Foster Trust And Gain Visibility
I invested in my personal brand from the get-go and that has paid off multiple times over. Having an authoritative and highly visible personal brand means that prospects and potential partners come into conversations trusting me - and by extension my company - from the very start. People do business with people, so invest in the face(s) of the company. – Jason Barnard, Kalicube®