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20 Smart Investments That Propel Startups Forward

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Extract from: 20 Smart Investments That Propel Startups Forward, published on Forbes May 10, 2024

8. Set Up Your Personal Brand To Foster Trust And Gain Visibility

I invested in my personal brand from the get-go and that has paid off multiple times over. Having an authoritative and highly visible personal brand means that prospects and potential partners come into conversations trusting me—and by extension my company—from the very start. People do business with people, so invest in the face(s) of the company. – Jason Barnard, Kalicube

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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