Thumbnail: 20 Smart Investments That Propel Startups Forward

Extract from: 20 Smart Investments That Propel Startups Forward, published on Forbes May 10, 2024

8. Set Up Your Personal Brand To Foster Trust And Gain Visibility

I invested in my personal brand from the get-go and that has paid off multiple times over. Having an authoritative and highly visible personal brand means that prospects and potential partners come into conversations trusting me—and by extension my company—from the very start. People do business with people, so invest in the face(s) of the company. – Jason BarnardKalicube

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