Thumbnail: Eight Proven Strategies To Strengthen The Reputation Of Your Personal Brand

Extract from: Eight Proven Strategies To Strengthen The Reputation Of Your Personal Brand, published on Forbes June 18, 2024

4. Create a great Google Knowledge Panel.

People search on Google every day for the best solution to their problems, creating billions of hyper-niche conversations. This makes Google the biggest influencer in the world. “Educating” Google so that it understands who you are, what you offer, and who you serve means it will present you to relevant people at the right time in their journey. The KPI to measure Google’s understanding is a great Knowledge Panel when someone searches your name. – Jason Barnard, Kalicube

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