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Eight Proven Strategies To Strengthen The Reputation Of Your Personal Brand

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Extract from: Eight Proven Strategies To Strengthen The Reputation Of Your Personal Brand, published on Forbes June 18, 2024

4. Create a great Google Knowledge Panel.

People search on Google every day for the best solution to their problems, creating billions of hyper-niche conversations. This makes Google the biggest influencer in the world. “Educating” Google so that it understands who you are, what you offer, and who you serve means it will present you to relevant people at the right time in their journey. The KPI to measure Google’s understanding is a great Knowledge Panel when someone searches your name. – Jason Barnard, Kalicube

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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