Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying to South America, people believe it because of the broadcaster’s strong reputation for credibility. April Fool’s jokes are themselves a tool to add percentage points to a corporation’s reputation as likeable, friendly and customer-focused. But Online Reputation Management (ORM) isn’t something to do just one day a year – building a reputation that gives your brand real added value requires constant attention.
The right approach, the steps to take and the mistakes to avoid are revealed in our whitepaper, which was developed in partnership with guest author, Jason Barnard from kalicube.pro, a proactive ORM service for online brands.
Download your copy here.