Extract from: Six Business Leaders Debunk the Biggest Myths About Achieving Success published on Rolling Stone Culture Council November 14, 2025

‘Chase Google Updates to Succeed in SEO’

A myth is that chasing Google updates wins the SEO game. Not true! Long-term success (and peace of mind) comes from consistently feeding a convincing brand narrative to Google, ChatGPT and other AI assistive engines. Once they understand who you are, what you do and who you serve, convince them you are the best in the market. They will consistently recommend you to the subset of their users who are your audience. - Jason Barnard, Kalicube®