Articles

Published on jasonbarnard.com April 18, 2025 by Jason Barnard You’ve heard the quote: “Your brand is what people say about you when you’re not in the room.”Jeff Bezos said that. Here’s the 2025...

Published on jasonbarnard.com April 18, 2025 by Jason Barnard In B2B, people don’t do business with companies. They do business with people. And as AI-driven search and research tools become the default across...

Published on jasonbarnard.com April 18, 2025 by Jason Barnard Most business leaders underestimate just how much their personal brand impacts their success - today, tomorrow, and for the long haul. If you’re not...

Teaching AI Platforms About Your Personal Brand Published on Forbes Business Council April 16, 2025 by Jason Barnard If you care about beating the competition in search and research marketing for...

Published on jasonbarnard.com April 12, 2025 by Jason Barnard As an entrepreneur, you built your business around solving a real problem. You’ve got the expertise, the experience, the results. And you know there...

Published on jasonbarnard.com April 11, 2025 by Jason Barnard There are three reasons to track relevant brand-trigger phrases Analyze and improve Understandability Why this matters:If AI and search engines don’t clearly understand who...

Published on jasonbarnard.com April 11, 2025 by Jason Barnard “Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization Brand-trigger phrases (also known as AI matchphrases) are the next evolution...

Published on jasonbarnard.com April 11, 2025 by Jason Barnard A Brand-Trigger Phrase™ (or AI matchphrase) is the modern equivalent of “keyword” in traditional SEO Definition of a brand-trigger phrase A brand-trigger phrase is...

Published on jasonbarnard.com April 10, 2025  This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google”Researched...

Published on jasonbarnard.com April 9, 2025 by Jason Barnard Most entrepreneurs think that if they “train” their own ChatGPT with their content, they’re winning in the AI era. They’re not. They’re invisible. Here’s...

Published on jasonbarnard.com April 9, 2025 by Bernadeth Brusola If you’ve heard terms like Answer Engine Optimization, Ask Engine Optimization, Assistive Engine Optimization, Generative Engine Optimization (GEO), Search Experience Optimization (SXO), Conversational Optimization,...

“Brand-trigger phrase™“ is a new term to replace “keyword” in Search Engine Optimization /Answer Engine Optimization Below is a strategic set of Brand-Trigger Phrase™s (the modern replacement for keywords) that...