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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a measure of how well an entity is established in Google’s Knowledge Algorithms and ultimately its Knowledge Graph. At Kalicube we track Entity Maturity using data…
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or a shoe brand, it shows a SERP (Search Engine Results Pages) containing blue links to websites that answer your question. Over the last decade or…
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs) like Google, Yahoo, and Bing. By strategically improving web content, SEO aims to ensure that search engines recognize and present your content as the most…
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a large number of signals to assess the credibility of the author, website owner (publisher) and content. The Components of E.E.A.T for Entity SEO This is…
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is “our database of billions of facts about people, places and things.” The Knowledge Graph is Google’s encyclopaedia that it uses as part of its search…
In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge Graph? Google’s Knowledge Graph is a knowledge base of facts about the world. Google uses its Knowledge Graph in many of its algorithms across many…
What Is a KGMID (Google Knowledge Vault ID)? It is a unique identifier for entities in Google’s Knowledge Vault. Every Knowledge Panel in Google SERPs (Search Engine Results Pages) contains a kgmid. Therefore, we can also consider a kgmid as the IDs of Knowledge Panels. You can see what Google understands about an entity by…
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is of the same type, the same geo-region and same industry. Google talks about “cohorts” which is very similar but less precise. For example, Entity Equivalents…
what is The Kalicube Process™? the kalicube process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem. the process is simple, straightforward, and grounded in brand, marketing, and search engine optimization (and it is future-proof seo: the kalicube process optimizes for google’s…
What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias” in Google SERPs). Kalicube® has identified three Knowledge Algorithms of Google that are responsible for curating information for its Knowledge Graphs and Knowledge Panels. What are…
What is Google’s Knowledge Extraction Algorithm? Google’s Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s Web Index. The annotation indicates what the information is - an image, a video, a heading, a data table, a paragraph, and aside, a menu…
What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers and business owners leverage to plan, execute, and measure their work on digital brand management. BrandTech tools are used to automate or otherwise streamline branding…
