Always here to help
Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
How do I Get a Sitelinks Search Box in my Brand SERP? Google only adds the search box to the Rich Sitelinks on your Brand SERP when it thinks that the Rich Sitelinks aren’t enough. When a site has many pages that are potentially helpful to the user googling the exact brand name, Google will…
In this article, you will learn more about Twitter Boxes (Twitter Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Twitter Boxes (Twitter Carousels) in SEO? Simple Definition of a Twitter Box (Twitter Carousel) A Twitter Box (Twitter Carousel) is a carousel of snapshots of the most recent tweets…
Why Is It Important to Control People Also Ask in Brand SERP? Having control over questions on your brand is fundamentally important to your Brand SERP and overall SEO strategy. In this short introductory article, you will learn 3 great reasons why you need to control People Also Ask questions for your brand. Having control…
How Do I Dominate People Also Ask on my Brand SERP? People Also Ask appears on well over half of all Brand SERPs. They are often questions specifically about the brand, but often contain more general topical questions for which Google believes the brand is relevant. For both Brand-specific and more general questions in PAA…
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and in the wider world of image search when your images are relevant to the user’s search query. 1. Consistent, relevant vocabulary. The vocabulary you use…
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for an author. At Kalicube, we have triggered thousands of Knowledge Panels and understand how to best manage this. This experience has allowed us to develop a simple process that works for everyone. The Kalicube Process for…
Why is Having a Knowledge Panel for my Brand Important for SEO? Knowledge panels are the visible representation of Google’s Knowledge Graph. They have attracted a great deal of attention already in 2022, and that is set to explode in 2023. Not only are they something your audience expects to see when they google your…
Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in that understanding and the stability of the information demonstrates within Google’s ecosystems. The measurement draws data from multiple sources including Google SERPs, Google APIs and…
What are Filter Pills on Knowledge Panels and Why are They Important? Google is now offering filtered results based on the information it is showing in Knowledge Panels.This is huge! They are incredibly important for anyone’s Knowledge Panel (and Brand SERP) because they enable users use the Knowledge Panel to explore with different vertical results….
What are the Best Social Platforms for a Successful Digital Marketing Strategy? Which social platforms rank best on branded queries gives an amazing insight into which platforms are most powerful in any given industry. Social media platforms that rank well across an industry demonstrate: 1) high audience engagement and 2) Google’s positive perception of that…
Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it is also a reflection of Google’s opinion of you. So your Brand SERP actually serves three incredibly important audiences: your audience, Google and you. The…
What is the First Easy Win to Optimise a Brand SERP? After the obvious candidate (your homepage), the first, easy “win” to work on are your “Rich Sitelinks“. Many people don’t see these as important, nor count these as SERP Features or Rich Elements. However, in the context of your Brand SERP, they are phenomenally…
