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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by Google’s artificial intelligence algorithms. In this article we will explore what it means to be judged by a machine, how you can use Google as…
Extract from: 7 Marketing Disasters That Turned Out to Be Precious Lessons, published on Search Engine Journal November 5, 2020 (Svetlana Shchehel) Article on Search Engine Journal bringing together expert opinions on 7 marketing disasters that turned out to be precious lessons of a six part series. SEO and marketing pros have their own professional…
SEO in a Nutshell: Understanding, Credibility & Deliverability Published on SearchEngineJournal October 23, 2020 by Jason Barnard Google has three “needs” that we can feed into to win the “modern Google game.” That’s it. Simple. Everything you do in SEO feeds one or more of these pillars. If you are doing anything that doesn’t help Google in…
How to Submit a URL or Website to Search Engines Like Google, Bing or Yahoo (A Step-By-Step Guide) Published on SEMrush June 10, 2020 by Jason Barnard If you have just launched a new website, on a brand new domain, you are not going to see it ranking on Google straight away. Until Google and other…
HTML5 Semantic Tags: What They Are and How to Use Them! Published on SEMrush June 05, 2020 by Jason Barnard What is Semantic HTML5? If you know a little about HTML, you will know that HTML tags are (mostly) used to format content - these tags tell the browser how to display the content on…
How Bing’s Whole Page Algorithm Works Published on SearchEngineJournal May 20, 2020 by Jason Barnard Bing has a whole page algorithm that organizes the content of the SERP before displaying it to the user. Learn how it works from Bing’s Nathan Chalmers. A year ago, I didn’t know there was a Whole Page Algorithm. The…
Published on Expatfinder We’ve had the chance to talk to Jason Barnard, 48, a British expat who has moved to France alone. Mr. Barnard, who has been living there for 26 years, now works as SEO consultant. Read more about his experiences in the full interview below. Q: Where are you originally from? A: Leeds, UK Q: What…
What Are Knowledge Panels and How to Get Into Knowledge Graphs Published on Authoritas May 01, 2020 by Jason Barnard Last week we we’re joined by three well known speakers in the industry, Jason Barnard, Dixon Jones and Andrea Volpini. We had the pleasure of finding out more about knowledge panels, what they were, how to get into the…
How Bing’s Image & Video Algorithm Works Published on SearchEngineJournal April 29, 2020 by Jason Barnard Learn what triggers video and image boxes, how click rate impacts positioning, what helps images and videos rank, and more from Bing’s Meenaz Merchant. Meenaz Merchant’s official title is Principal Program Manager Lead, AI and Research, Bing. He says…
How the Bing Q&A / Featured Snippet Algorithm Works Published on SearchEngineJournal April 22, 2020 by Jason Barnard How does Bing extract the best answer to any question from the hundreds of billions of pages on the web? Find out here. In today’s post, we get the low-down from Ali Alvi Q&A / featured snippet…
How Bingbot Works: Discovering, Crawling, Extracting & Indexing Published on SearchEngineJournal April 15, 2020 by Jason Barnard Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a recap of my interview with “Bingbot boss” Fabrice Canel (officially: Bing’s Principal Program Manager). Canel is in charge of…
How Bing Ranks Search Results: Core Algorithm & Blue Links Published on SearchEngineJournal April 07, 2020 by Jason Barnard Understand how the Bing search engine works - from its “core blue link algorithm” to rich elements, the dedicated teams managing each feature, and more. It is safe to assume that Bing and Google are organized…
