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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page Published on SearchEngineJournal April 1, 2020 by Jason Barnard Learn the three steps you can take to get into the Knowledge Graph (and trigger a Knowledge Panel for your brand) without a Wikipedia article. There is no longer any need to create…
People Also Ask in 2020 Published on Accuranker March 11, 2020 by Jason Barnard Google is trying to provide answers. It does this in an increasing number of ways. Rich elements like the featured snippets - the ‘best’ answer pulled from third party sites - and knowledge panels that show information Google has in its…
10 Things I’ll Be Doing in 2020 - Jason Barnard Published on Linkedin January 01, 2020 by Jason Barnard Nobody asked me, but here are my plans 2020 1 - Continue with the 100% nomad lifestyle. I have pretty much all the travelling up to June planned and booked… but flexibility reigns - feel free…
Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands Published on SEMrush December 17, 2019 by Jason Barnard Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s Knowledge Graph. Here is a quick intro. What Is the Knowledge Graph? A very simplistic explanation…
Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest) Published on SearchEngineJournal December 12, 2019 by Jason Barnard In July/August 2019, two things changed with Google’s Knowledge Graph API that may be a turning point both for Google and for us as digital marketers. It hadn’t occurred to me in quite these terms before, but Google has an…
How to Create a Google-Friendly FAQ Section Published on SEMrush October 29, 2019 by Jason Barnard Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat sheet for Google-friendly FAQs. This strategy works for any site. I will be using WordPress to illustrate, but…
10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy Published on SEMrush July 05, 2019 by Jason Barnard Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees, investors, journalists, etc. Q: What can you do about adding rich elements…
Published on GrowthHackers March 19, 2019 (Kendra Jaros) This is the part of the article that cite Jason Barnard’s work: Schema markup is a powerful search engine optimization tactic that can help improve how your site ranks through an improved understanding of your website’s content. Search marketing expert author and speaker Jason Barnard takes a…
Practical Techniques to Improve Both Brand and Brand Review SERPs Published on SEMrush October 30, 2018 by Jason Barnard Reminder from (this article): Brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing your brand name, you would ideally want results that: Like many of us, you may…
Building Profitable Adwords Campaigns Using On-Page SEO Published on EcommerceNation July 05, 2018 by Jason Barnard The Concept With a quality on-page SEO, with the DSA, you can build profitable, low-maintenance AdWords campaigns. Three important concepts to bear in mind throughout this article Building Profitable Adwords Campaigns: What Is Adwords / Google Ads DSA? DSA…
Brand SERPS You Really Should Be Tracking (and Improving) Published on SEMrush June 07, 2018 by Jason Barnard Ignore {Brand} SERPs at your peril! Search queries in the SERPs for your brand name are vital touch-points for both people and machines and are therefore absolutely essential to your business. You should be tracking, evaluating, and improving them,…
An Introduction to Machine Learning in SEO / AEO Published on Oncrawl May 31, 2018 by Jason Barnard What is Machine Learning? The following quotes really sum it up.More fluid“Machine learning is something new under the sun: a technology that builds itself.”Pedro DomingosMore intuition“Machine learning is as much art as it is science. It’s like…
