Your Brand SERP (the Google result for a search on your exact match brand name) is your new business card and has your reputation indelibly stamped all over it. In this talk, Jason will present the most effective (and deceptively simple) process to create a solid, prioritise list of tasks to manage your reputation step-by-step. If you have reputation issues, this methodology will pull you out of the mire. If you don’t have any specific issues, the methodology will push your credibility in Google’s eyes way ahead of the competition (think E-A-T).
Conference by Pubcon January 21, 2021. Moderator: Brett Tabke. Speaker: Jason Barnard, founder and CEO at Kalicube.