SEO Estonia 2024: A Resounding Success in Tallinn
Jason Barnard with Industry Leaders Sharing Latest Marketing Strategies
Introduction
SEO Estonia 2024, held from June 12th to June 14th at the Hilton Tallinn Park Conference Center, brought together industry leaders, innovators, and enthusiasts for a series of insightful discussions and networking opportunities. Organized by a dedicated team of SEO professionals, the conference aimed to explore the latest trends and strategies in search engine optimization (SEO) and artificial intelligence (AI). The event featured notable speakers and provided a platform for attendees to engage in meaningful interactions and collaborations.
Event Overview
SEO Estonia 2024 was a structured, action-packed event spanning three days, featuring 17 world-class speakers and attended by 400 participants. The conference included two days of mastermind sessions, two networking parties, and numerous sessions designed to provide attendees with the latest in SEO knowledge.
Sessions and Activities
Day 0 (June 12): VIP Mastermind & Community Day + VIP Boat Party
The conference commenced on June 12th with a VIP Mastermind & Community Day, exclusively for VIP ticket holders, speakers, and sponsors. The day began with registration at 09:30 AM, followed by the mastermind sessions led by Kyle Roof. These sessions, designed to foster deep discussions and knowledge sharing, continued until 3 PM. Concurrently, the Community Day allowed other attendees to organize their own meetups and workshops using the Whova app, facilitating a vibrant exchange of ideas and networking.
The evening featured the much-anticipated VIP Boat Party, themed “Pirates of the SEO Sea,” where attendees enjoyed a cruise on a three-story yacht in Tallinn Bay. The event included cocktails, gourmet snacks, and entertainment, making it a memorable networking opportunity.
Day 1 (June 13): First Official Day + Mastermind
June 13th marked the first official day of the conference, starting with registration and networking at 9:00 AM. The day’s sessions included a keynote by Kyle Roof on the relevance of Rhinoplasty Plano, followed by talks on link building, digital PR, and content creation by experts like Karl Kangur, Gareth Hoyle, Sebastian Heymann and Georgia Tan, Massimiliano Geraci on stacking.
This is the lineup of speakers for the first day:
| Speaker | Topic |
| Kyle Roof | Rhinoplasty Plano 5 Years Later: Is It Dead or the Key to Everything? |
| Karl Kangur | Link Building in 2024 – Cutting the BS |
| Gareth Hoyle | How to Consistently Land Top Tier Links via Digital PR |
| Massimiliano Geraci | Stacking Your Way to the Top: Proven Tactics for SEO Success |
| Georgia Tan | Creating Helpful Content That Ranks and Converts in 2024 |
| Sebastian Heymann | What I have learned from SEO tests in link building. |
The day concluded with a Mastermind session and an Old Town Scavenger Hunt, offering a unique blend of learning and fun.
Day 2 (June 14): Final Day + Afterparty
The final day continued with a series of engaging sessions on growth hacking, website recovery, and AI-driven SEO strategies. Notable speakers included Jared Codling, Kasra Dash, Julian Goldie, Mad Singers, Helene Jelenc, Jason Barnard, Koray Tugburk Gubur, Vaibhav Kakkar, and Robert Niechial.
Here are the speakers for the 2nd day:
| Speaker | Topic |
| Jared Codling | Win NOW. Growth Hacking to Beat Google Updates |
| Kasra Dash | Website Recovery & Future Proofing Your SEO |
| Mads Singers | 3 Stages of Management |
| Julian Goldie | ChatGPT SEO Strategies: How I Increased My SEO Traffic by 7X With AI |
| Helene Jelenc | Transactional Pages That Rank: A Case Study on 112 Pages That Convert and Rank |
| Jason Barnard | Protect Yourself From Updates by Creating a Brand |
| Koray Tugburk Gubur | An Orchestra of Agents in an Age of AI Empires |
| Vaibhav Kakkar | Unlocking SEO Superpowers: Supercharge Your Rankings with these 4 Game-Changing SEO/AI Strategies! |
| Robert Niechial | AI.Communication |
The three-day conference concluded on a high note with concluding remarks marking the end of the formal sessions. Attendees then eagerly transitioned to the much-anticipated Search Engine Soirée, an afterparty held at the lively Club Monument. The NEON-themed event was a spectacle of dazzling lights, energetic music, and creative cocktails, offering ample opportunities for networking. The vibrant atmosphere provided a memorable finale, allowing participants to celebrate the successful conference while forging new connections within the industry.
Key Highlights: Jason Barnard’s Session
Jason Barnard’s session on “Protect Yourself From Updates by Creating a Brand” was a significant highlight of the conference. His talk provided attendees with crucial strategies to mitigate the impact of search engine updates by focusing on brand-building. Jason’s expertise in digital marketing and SEO offered invaluable insights, helping professionals enhance their online presence and resilience.
Jason also had a short interview with the event organizers.
Engagements and Interactions
SEO Estonia 2024 fostered extensive engagement and interactions among attendees. Networking sessions, such as the VIP Boat Party, pub crawl, and Search Engine Soirée, provided numerous opportunities for participants to connect, share ideas, and build lasting professional relationships. The Whova app also played a crucial role in facilitating interactions, enabling attendees to arrange meetups and discussions throughout the event.
Conclusion
SEO Estonia 2024 delivered immense value to digital marketers through a blend of expert lectures, practical sessions, and rich networking opportunities. Covering a broad spectrum of topics, including SEO, content marketing, social media, and analytics, the conference ensured a comprehensive understanding of current industry trends and best practices. Participants gained actionable strategies and visionary insights, equipping them to stay ahead in the constantly evolving digital marketing landscape. SEO Estonia 2024 truly proved to be a transformative experience for all who attended.
