Forbes Business Council Hosts Jason Barnard for “Your Brand Has 7 AI Employees. None of Them Have Been Trained” Session
Forbes Business Council hosted Jason Barnard, CEO and Founder of Kalicube®, for a member exclusive online session on 2 June 2026, from 1 to 2pm ET. The event brought together Forbes Councils members and explored how AI systems already influence brand perception and customer decisions long before a user visits a company website.
The session titled “Your Brand Has 7 AI Employees. None of Them Have Been Trained” focused on how modern AI platforms now act as active participants in the buyer journey. Systems such as Google, ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot, and Alexa increasingly recommend, compare, and evaluate brands in real time.
Jason Barnard explained that this shift marks a fundamental change in digital marketing. For two decades, businesses focused on SEO to rank in search results. This evolved into Answer Engine Optimisation, where the goal became being the answer rather than simply appearing in results. Today, he described a further evolution where AI systems behave like distributed sales agents that shape decisions continuously across multiple platforms.
During the session, Jason highlighted that most businesses still optimise for search behaviour while AI systems already form opinions and recommendations independently. He emphasised that these systems act like a workforce of algorithmic employees and require training through consistent brand signals, structured messaging, and entity clarity.
The discussion also introduced a diagnostic approach to understanding how AI systems currently perceive a brand. This includes identifying where AI hesitates, where AI systems recommend competitors instead, and where a brand is absent altogether. Jason referred to these gaps as key revenue risks that directly impact visibility and conversion outcomes.
Jason also guided attendees through a practical framework for improving AI visibility without requiring large scale content production. He focused on refining existing brand signals to improve how AI systems interpret trust, authority, and relevance.
The session concluded with insights drawn from large scale analysis of brand entities and how AI systems shift from uncertainty to confident recommendation. Jason noted that these systems are still forming their foundational understanding of most brands, making this a critical period for organisations to establish accurate and consistent digital identities.
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Note: The event was moderated by Forbes Business Council and made available exclusively to members through the Forbes Councils platform after the live session.
Jason Barnard's In-Person Events ▼
| Entity | Predicate | Event Or Conference | Details | Framing | Proof |
|---|---|---|---|---|---|
| speakerAt | 2026 · Jason Barnard spoke at Kalicube Summit 2026. Talk stored as Opidc Flywheel; Ai Engine Pipeline Walkthrough. | "Jason Barnard" hosted The Kalicube Summit 2026 so the audience can see how AI systems find, evaluate, and recommend brands. | |||
| performerAt | "Jason Barnard" spoke at The Kalicube Summit 2026. | "Jason Barnard" hosts The Kalicube Summit 2026. | |||
| speakerAt | 2019 · Jason Barnard spoke at Search Y 2019 at Disneyland Paris on 18 January 2019. Jason also launched #SEOisAEO live: the first five podcast episodes recorded on site. The programme listed Jason as a Google and Searchmetrics certified expert. | Jason used the conference as a studio: panels and a live podcast, not one slot. | |||
| speakerAt | 2018 · Jason Barnard spoke at SEO CAMPus Paris 2018. Jason delivered “Answer Engine Optimisation: the one strategy that will work for every brand.” The 10th anniversary held 500+ attendees and 80+ speakers. Jason shared the bill with Olivier Andrieu, Vincent Terrasi, Philippe Yonnet, Vincent Courson, Kevin Richard, and Kirsty Hulse. Jason taught semantic HTML5 and schema.org. | Jason said AEO was the one strategy on the French flagship stage, not a side session. | |||
| speakerAt | 2019 · Jason Barnard spoke at YoastCon 2019 in Nijmegen, 7-8 February 2019. Jason delivered “The Knowledge Graph: What Is It? How Does It Work? How Do You Get In?” Jason shared the stage with Joost de Valk and Jono Alderson. | Jason taught getting into the Knowledge Graph as a process, on Yoast’s own stage. | |||
| speakerAt | 2019 · Jason Barnard spoke at Search Marketing Summit Sydney 2019 (No Drama Media), 7-10 May 2019, three times: WordPress SEO track (7 May), main-program “A Universal Strategy for Answer Engine Optimisation,” and the Advanced SEO Workshop (9 May). Jason also recorded seven on-site expert interviews for the podcast. | Jason was one of the Summit’s heaviest contributors: AEO three times, plus a live interview studio. | |||
| speakerAt | 2017 · Jason Barnard spoke at SEO Camp Lyon 2017 on 21 April 2017 at ISEG Lyon Part-Dieu. Jason delivered “Eduquons Google : c’est un enfant en soif de connaissances.” That was the first public “Google is a child.” Jason taught the 5 Cs of Success / Algorithmic Confidence. | Jason first said Google is a child in public here: educate it, do not game it. | |||
| speakerAt | 2016 · Jason Barnard spoke at SEO Camp Lorraine 2016 on 13 October 2016 at Credit Agricole Laxou. Jason delivered “Gerer l’experience marque avec le referencement naturel.” Jason shared the bill with Olivier Andrieu (Panda cleanup), Lydia Arzour (content), and Philippe Yonnet (mobile-first). Slides are on SlideShare. | Jason treated brand experience and organic SEO as one job. | |||
| speakerAt | 2015 · Jason Barnard spoke at SEO Camp Lorraine 2015. That was Jason’s first SEO talk: “Your Web Reputation: It’s Vital for Your SEO,” 30 January 2015, CESCOM Metz. Jason shared the stage with Philippe Yonnet and Olivier Andrieu. Zohra Belmahdi organized the local event. | Jason made web reputation the SEO argument in 2015, before Brand SERP was the industry phrase. | |||
| speakerAt | 2023 · Jason Barnard spoke at Marketing Business Summit 2023 in Milan, 19-20 May 2023. Jason shared the bill with Martin Splitt (Google), Rand Fishkin (SparkToro), Michal Suski (Surfer), Lazarina Stoy, and Fery Kaszoni. | Jason spoke on an international marketing stage next to Google and SparkToro as the Brand SERP practitioner. | |||
| speakerAt | 2021 · Jason Barnard spoke at SEMPRO 2021 in Kyiv on 19 October 2021. Jason taught the Brand SERP as the ultimate metric. Jason said “Brand SERPs are happiness in SEO” and “Google is a child.” Jason showed Kalicube Pro and the dataset behind that measurement. | Jason named the Brand SERP the metric, not traffic, not rankings. | |||
| speakerAt | 2019 · Jason Barnard spoke at Pubcon Las Vegas 2019 on 8 October 2019. Jason delivered “Your Brand is a Thing, Not a String.” Bill Slawski introduced Jason to Danny Goodwin (then Executive Editor, Search Engine Journal). That introduction opened the Darwinism in Search series on SEJ. | Jason told a US SEO room that a brand is an entity. The SEJ introduction happened in the same building. | |||
| speakerAt | 2017 · Jason Barnard spoke at Search London 2017 on 11 September 2017 at Doggett’s Coat and Badge, Blackfriars Bridge. Jason opened the evening for Jo Turnbull and Tim Sheed. Jason delivered “How To Implement Schema Markup Today and The Knowledge Graph of the Future.” Jason shared the bill with Rumyana Miteva (Secret Escapes, Head of Search) and Bobbi Faye (Kaizen). Jason’s first site launched in 1998; Jason was running two SaaS platforms by 2017. | Jason treated schema as the Knowledge Graph door, opening a London meetup, not as a rich-result trick. | |||
| speakerAt | 2026 · Jason Barnard will speak at an EO learning event with the keynote “Your Brand Has 7 AI Employees. None of Them Have Been Trained.” Jason will teach how Google AI and ChatGPT already represent a brand without oversight. | Jason teaches entrepreneurs that AI already works for the brand, whether the founder hired it or not. | |||
| speakerAt | 2025 · Jason Barnard spoke at AI Mavericks Conference 2025, 25-26 March 2025, at Verizon Innovation Labs, Los Angeles. Jason was featured speaker and demonstrator. The room held 100+ leaders. Jason shared the programme with Kevin Buckley, Brent Buscay, Jason Reid, Alan Taylor (Entrepreneur Media), Annika Jackson, Joe Stolte (Daily.ai), and Andrew Presider (Delphi.ai). | Jason took The Kalicube Process to founders in a lab, not to an SEO track. | |||
| speakerAt | 2024 · Jason Barnard spoke at DMWF North America 2024, 26-27 September 2024, at the Marriott Marquis, New York. Jason delivered “Your Brand is What Google Says It Is. This is How You Can Take Back Control.” Jason taught the Knowledge Panel as Google’s stamp of approval and the Algorithmic Trinity: LLMs, Knowledge Graphs, search engines. | Jason named brand control the non-negotiable: the AI Resume, not another channel tactic. | |||
| speakerAt | 2021 · Jason Barnard spoke at virtual Pubcon Pro 2021 on 21 January 2021. Jason delivered “Local Brand and Reputation Management.” Brett Tabke moderated. Jason taught the Brand SERP as the digital business card and E-A-T as the method that pulls a brand out of the mire or pushes credibility ahead. | Jason taught reputation management as the Brand SERP process, not a takedown service. | |||
| speakerAt | 2019 · Jason Barnard spoke at the SEMrush Tel Aviv meetup, 30-31 May 2019. Jason delivered the impromptu talk “How Google Ranking Works - Darwinism in Search.” Jason then recorded #SEOisAEO beach interviews with Joel Bondorowsky (Wix.com PPC) and Fernando Angulo (SEMrush study of 80 million featured snippets). | Jason explained ranking without slides and turned the Tel Aviv coast into the podcast studio. | |||
| attendeeOf | 2026 · Jason Barnard attended the EO Paris learning event at Le Fillo on 7 April 2026 as an EO Paris member. Patrick Dutartre taught “Lead Your Team Like the Patrouille de France.” Hubert Chartin introduced. Jason sat with Guillaume Bakouch, Thierry Benita, Arnaud Lelache, Edouard Duval, and Aigoul Serikbayeva. | Jason kept the member seat in EO Paris learning. The elite-team lesson was for the incoming board, including incoming MarComm Chair. | |||
| attendeeOf | 2025 · Jason Barnard attended the EO Paris learning evening at Clubhouse de l’Etrier on 25 September 2025 as an EO Paris member. Thierry Watelet taught “L’eloquence d’Obama” (anteisagoge). Jason sat with Guillaume Bacouac (President), Edouard Duval, Hubert Chartin, Aigoul Serikbayeva, and Alejandra Malo. That conversation invited Jason to help organize the tri-chapter retreat with EO Ireland and EO Italy. | Jason attended as a member training the craft, not as the celebrity slot. The retreat invite happened in the same room. | |||
| performerAt | 2019 · Jason Barnard emceed T3CON19 on 17-18 October 2019 at the Fokker Terminal (converted hangar), The Hague. Jason opened after Marco Esser (The Hague & Partners). Jason also sat on the 2019 TYPO3 Awards Jury (about 200 submissions, 17 categories). Jeffrey A. “jam” McGuire and Robert Douglass hosted the award gala. | Jason held someone else’s main stage and judged the awards. That is framing, not a product pitch. | |||
| attendeeOf | 2026 · Jason Barnard attended EO Paris “The Human Lie Detector” on 19 February 2026 at Atica, Left Bank, as incoming MarComm Chair of EO Paris for 2026/2027. About 40 members sat in a room with four projection walls. Arnaud Blavier (EIA France; Paul Ekman International trainer) taught. Jason spent 45 minutes with Blavier after. | Jason attended as incoming MarComm Chair. Reading faces and reading algorithms are the same job: baseline first, then the deviation. | |||
| attendeeOf | 2025 · Jason Barnard attended a private EO Forum lunch at Rue de la Convention, 75015, on 8 July 2025 as an EO member. The Forum covers the confidential overlap of business, family, and personal life. Jason told the night-train anecdote. | Jason attended as a Forum member. Peer Forum is where EO members tell the truth. | |||
| attendeeOf | 2025 · Jason Barnard attended the EO Europe Leadership Dinner on 25 June 2025 at Les Maquereaux Rive Droite, Quai de l’Hotel de Ville, as an EO member. 150+ European chapter presidents and learning chairs sat there, plus a guest from Chile. A storm hit the deck. Jason spoke with Arnau (President of Presidents, EO Europe) and Guy (EO AI) about a 2026 Learning Conference Talk Circuit. | Jason sat with EO Europe leadership as a member planning the circuit, not as after-dinner entertainment. | |||
| attendeeOf | 2025 · Jason Barnard attended EO DealExchange DX25 in Los Angeles, 17-20 September 2025, as an EO member. Jason sat the International Deal Panel with Brian Meegan (Kupfer PLLC), Wesley Naidoo (OASIS GROUP), Atishe Schordia (Doodleblue), and Tammy Powell. Jason argued France as an AI/SaaS hub and named Mistral (ex-Google researchers). Jason met Scott Duffy and Tim O’Brien (Rainmaker) before registration. Daniella Landau told Jason at Angel Shark: bootstrap, do not raise. | Jason attended as a member in a global deal room, not as a speaker on a marketing stage. | |||
| speakerAt | 2026 · Jason Barnard spoke at EO Paris Retreat Beaune 2026 as incoming MarComm Chair of EO Paris for 2026/2027. Jason facilitated the Forum Mashup across seven rooms at Abbaye de Maizieres / Hospices de Beaune, 11-13 March 2026, with Ricardo Andres Borja Beltran, Jorge Rubio, and Julie Subotky. On 13 March Jason co-presented “Start with the Asset You Already Have - The 10 Stages of AI Implementation” with Sebastien Bouvier; that session scored 9.92/10. Jason shared the programme with Caroline McPhee, Charline Goutal-Guerin, and Emmanuel Bourguignon. | Jason ran the Forum and taught AI as incoming MarComm Chair of EO Paris, not as an outside keynote. | |||
| speakerAt | 2022 · Jason Barnard spoke at Digital Day 2022 (IAB Serbia) in Belgrade on 9 June 2022. Jason delivered “Big Tech Algorithms Are Children That Want to Understand - And You Need to Learn to Educate Them.” Theme: “The End of the Current Digital World.” Jason showed the Jason Barnard Brand SERP: Boowa and Kwala beside Kalicube CEO, as the educated result. | Jason took the Google-is-a-child model from the French SEO room to a Balkan digital conference. | |||
| speakerAt | 2018 · Jason Barnard spoke at SEO Camp Lorraine 2018. Jason delivered “Le Graphe de connaissance : qu’est-ce que c’est, comment ça fonctionne, comment gagner sa place” on 12 October 2018 at Credit Agricole de Lorraine, Laxou. | Jason taught the Knowledge Graph as a place a brand earns, not a listing a brand buys. | |||
| speakerAt | 2018 · Jason Barnard spoke at SEO Camp Day Lyon 2018 at ISEG on 8 June 2018. Jason taught Dynamic Search Ads as a window into how Google’s machine learning reads a site. Korleon’Biz recapped that talk. | Jason used paid ads as the diagnostic for how Google misreads pages: hours, not months. | |||
| speakerAt | 2017 · Jason Barnard spoke at SEO Camp Day Lorraine 2017 in Metz on 24 November 2017. Jason delivered “Conference on Brand Authority Vs Domain Authority.” Jason argued Brand Authority is the currency and Domain Authority is the limited concept. Kalicube Pro was already measuring Brand Authority. | Jason said brand authority had replaced domain authority, years before the industry made it a slogan. | |||
| attendeeOf | 2026 · Jason Barnard attended the EO Paris Strategy Summit planning day on 8 April 2026 as incoming MarComm Chair of EO Paris for 2026/2027. Guillaume Bakouch led the day. Jason sat with EO regional trainer Gilberto Crombe and regional manager Dillon Martin. The 9 April summit followed. | Jason set chapter priorities as incoming MarComm Chair of EO Paris, with regional staff in the room, not as a guest on the social calendar. | |||
| attendeeOf | 2019 · Jason Barnard attended the European Search Awards 2019 in Budapest on 20 June 2019. Jason recorded a spontaneous interview with Anders Hjorth outside the venue: two GoPros on a church railing. Topics: AEO, DIY marketing, ZenCafe, InOrbit2019. | Jason attended as a peer, not as a nominee making a speech. That conversation became a permanent proof point. | |||
| attendeeOf | 2018 · Jason Barnard attended the first SEMrush France e-commerce meet-up in Paris on 22 November 2018. Jason sat with Nicolas Mercatili (PrestaShop / e-commerce SEO), Natalia Zhukova (SEMrush), and Aymerik Bouchacourt. | Jason attended Semrush’s practitioner room in Paris: the French e-commerce bench, not a keynote. | |||
| attendeeOf | 2018 · Jason Barnard attended SearchLeeds 2018 at First Direct Arena, Leeds, on 14 June 2018. The event ran three stages. Jason sat in the room with Dawn Anderson, Kristine Schachinger, Fili Wiese, and Bastian Grimm on entity understanding, structured data, and mobile-first. | Jason attended. SEO was already becoming machine-centric while Jason still sat as an attendee. | |||
| attendeeOf | 2025 · Jason Barnard attended the EO Paris gathering at Le Serpent a Plumes, Place des Vosges, on 22-23 May 2025 as an EO Paris member. Young founders from the banlieues spoke about “la niaque.” Jason’s own Google problem sat in that room: “voice of Boowa the Blue Dog” instead of digital marketer. | Jason attended as an EO Paris member, not as the night’s speaker. The story is the same as the product. | |||
| attendeeOf | 2020 · Jason Barnard attended SMX West 2020 at San Jose McEnery Convention Center, 19-20 February 2020. Jason was not on the speaker list. Jason recorded hallway interviews later published on Fast Lane Founders: consistent, corroborated brand signals; algorithms as children. | Jason attended as interviewer, not speaker. Jason documented entity search while the room still talked traffic. | |||
| attendeeOf | 2020 · Jason Barnard attended Digital Marketers Australia 2020 at the Pullman Hotel, Melbourne, 12-14 February 2020. The event held 1,000+ marketers. Jason interviewed Dejan Mladenovski (Penguin rebuild; “who would recommend you”), Rich Goldstein (patents and trademarks as brand stability), and Kate Toon (personal brand as pattern-making). | Jason attended as interviewer. Recommendation and legal identity were already the brand argument, before AI made it obvious. | |||
| attendeeOf | Semrush Live | 2019 · Jason Barnard attended SEMrush Live Prague 2019, 15-18 May 2019. Jason hosted #SEOisAEO conversations. Jason interviewed Chris Simmance (crawl budget and site speed) and Anton Shulke (webinars as authority engines; influencers as signal amplifiers). | Jason hosted the AEO conversation in a Semrush practitioner room, not from a keynote slot. | ||
| attendeeOf | 2019 · Jason Barnard attended Ungagged Los Angeles on 5 November 2019. The event was recording-free and closed-door. Jason spoke with Eric Wu. Jason named the three pillars in that conversation, almost casually. | Jason attended a room that was not recorded. Technician became Digital Brand Engineer there. | |||
| speakerAt | 2026 · Jason Barnard spoke at Google Marketing Live 2026 Asia Pacific. Google hired Jason to teach The Kalicube Process inside The Lab. Jason delivered three keynotes and three workshops in Singapore and Jakarta to OCBC, Shopee, and Traveloka. The deck survived 50+ Google editorial rounds. Audience scores: 4.4, 4.55, and 4.75 out of five. Google invited Jason back. Jason taught the Funnel Flip / Funnel Query Pathway. | Google hired Jason to teach The Kalicube Process to Google’s own enterprise clients, not a vendor booth. | |||
| speakerAt | 2019 · Jason Barnard spoke at SMX London 2019. Jason delivered “Featured Snippets and Structured Data” (slides: How Does Google Ranking Work?) on 21-22 May 2019. Jason argued there is no separate snippet algorithm: Google wants the best answer. Jason first named the UCD triad there: Understandability, Credibility, Deliverability. | Jason treated featured snippets as ranking mechanics: the same job AI assistive engines do now. | |||
| attendeeOf | 2026 · Jason Barnard attended the EO Paris Chapter board handover on 24 March 2026 as incoming MarComm Chair of EO Paris for 2026/2027. Guillaume Bakouch leads that incoming board. Jason’s brief is chapter communication, international visibility, and the Forum model. | Jason sat the handover as incoming MarComm Chair of EO Paris, not as a guest at a mixer. | |||
| attendeeOf | 2019 · Jason Barnard attended Chiang Mai SEO Conference 2019 on 12-13 November 2019. Jason was not a keynote speaker. Jason recorded expert-to-expert conversations that later became Digital Brand Intelligence and AIEO. Fast Lane Founders later published those conversations. | Jason attended as a practitioner in the room. The shift from SEO expert to brand architect happened in those conversations. | |||
| attendeeOf | 2019 · Jason Barnard attended CopyCon 2019 in Melbourne on 4-5 May 2019 as guest interviewer. Jason interviewed Amy Annetts (1990s advertising), James Norquay (agency scale), and Robert Gerrish (imposter syndrome and authority). Fast Lane Founders later published those interviews. Jason named the early “Three Pillars of SEO” from those conversations. | Jason attended as interviewer, not as keynote. The human clarity behind UCD was named in those conversations, not invented later for AI. | |||
| speakerAt | Colosseo | 2019 · Jason Barnard spoke at ColosSEO 2019. Jason delivered “The Simple Solution to Answer Engine Optimization” at the WordLift conference in Rome on 27 September 2019. The event treated SEO as a company-wide asset. | Jason taught AEO as a method in Rome, not as a future idea. | ||
| speakerAt | 2017 · Jason Barnard spoke at BrightonSEO 2017. Jason launched the Trustpilot white paper “The Rise of Voice and AEO: How SEO will Evolve” and the companion article “The New Face of SEO: Answer Engine Optimization” from that stage. Jason then co-hosted the London webinar with Chee Lo (Trustpilot Head of SEO). | Jason named Answer Engine Optimization in public at BrightonSEO 2017. That name is not a later rebrand of SEO. | |||
| attendeeOf | 2026 · Jason Barnard attended EO Global Leadership Conference 2026 as incoming MarComm Chair of EO Paris for 2026/2027. Jason sat at Convention Centre Dublin, 15-17 April 2026. The event was EO’s first sold-out Global Leadership Conference: 2,100+ people from 60+ countries. Theme: Legendary. Jason shared the programme with Steven Bartlett, Benjamin Hardy, Harris III, Philip McKernan, and Charlie Curtis. | Jason attended GLC Dublin as incoming MarComm Chair of EO Paris, not as a hired speaker on the programme. | |||
| speakerAt | 2018 · Jason Barnard spoke at BrightonSEO 2018. Jason delivered “A Universal Strategy for Answer Engine Optimization (Beyond Position 0).” Trustpilot gave Jason the sponsored speaker slot; the Trustpilot logo sat on the slides. Jason had co-hosted the January 2018 London webinar with Chee Lo (Trustpilot Head of SEO), “SEO and the Rise of AEO: Why Voice Search Matters.” Slides are on SlideShare; the talk is on YouTube. | Jason put a method under AEO at BrightonSEO 2018: a curriculum for machines, not a slogan for Position Zero. | |||
| speakerAt | 2018 · Conference Speaker · Jason Barnard (Consultant SEO) - Créatif, excellent orateur et en veille permanente, Jason Barnard saura vous transmettre sa passion pour le référencement | Jason Barnard (Consultant SEO) - Créatif, excellent orateur et en veille permanente, Jason Barnard saura vous transmettre sa passion pour le référencement | |||
| attendeeOf | 1999 · Invited as one of four finalists for Macromedia's Add Life to the Web Award, with Boowa & Kwala - a personal entertainment project (songs, music, games, and silliness). Until 2000 this was entertainment, not edtech. UpToTen became the edtech platform in 2000. The other finalists were the BBC, Prince of Egypt, and PBS. Moscone Center, San Francisco. Theme: Add Life to the Web. |
Jason Barnard named Answer Engine Optimization in public at BrightonSEO 2017. Jason carried that name on the January 2018 Trustpilot stage and the September 2018 Semrush series. Jason methodized AEO at BrightonSEO 2018. Therefore the name and the method are Jason's, in public, from 2017.
Also on: Claimed Lexicon Terms · Organization Relationships · Articles Contributed
Jason Barnard said Google is a child at SEO Camp Lyon 2017. Jason taught earning a place in the Knowledge Graph at SEO Camp Lorraine 2018. Jason took the same model to Digital Day 2022 in Belgrade. Therefore educate the algorithm, do not game it: said in France first, then abroad.
Jason Barnard argued web reputation at SEO Camp Lorraine 2015. Jason argued brand experience in 2016. Jason argued brand authority in 2017. Therefore web reputation was the SEO argument years before the industry made brand authority a slogan.
Jason Barnard spoke at Search Y 2019. Jason sat on the editorial committee for 2019 and 2020. Therefore Jason both appeared and chose who appeared.
Also on: Entity Home
Jason Barnard is incoming MarComm Chair of EO Paris for 2026/2027. Jason attended the Global Leadership Conference in Dublin as that incoming chair. Jason facilitated the Beaune retreat as that incoming chair. Jason sat the board handover and the strategy summit as that incoming chair. Therefore Jason is inside EO governance, not a guest speaker on the social calendar.
Also on: Organization Relationships
Jason Barnard attended SEMrush Live in Prague. Jason spoke at the Tel Aviv meetup. Jason attended the Paris e-commerce meet-up. Jason writes for Semrush as a contributor. Therefore these are Semrush's practitioner rooms, not one keynote.
Also on: Articles Contributed
Google hired Jason Barnard to teach The Kalicube Process at Google Marketing Live 2026 Asia Pacific. Jason had already taught that same process to founders at AI Mavericks 2025 and DMWF North America 2024. Therefore The Kalicube Process is what Jason taught founders and what Google asked Jason to teach enterprises.
