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How Do Podcasts Dominate Your Brand’s SERP & Enhance Online Reputation? – Kalicube Knowledge Nuggets

https://www.youtube.com/watch?v=8PxJ-L8m7LY&list=PL_8qqXtukVpaPbYKPggTQ35v9jOp1A9TH

What you’ll learn:

00:00 Jason Barnard
00:01 How Do Podcasts Enhance Your Personal Branding and Online Reputation Management?
00:08 How Do Podcasts and Podcast Hosts Gain an Advantage in Personal Branding and Online Reputation Management?
00:31 Why Do Podcasts Give Hosts an Advantage in Personal Branding and Online Reputation Management?

“This Knowledge Nugget is taken from the Branded Search (and Beyond) Podcast with Jason Barnard.”

Official event page link: https://brandedsearchandbeyond.com/2024/kalicube-tuesdays-march-2024/how-to-turn-content-into-profit-video-content-and-6-levers-of-profitability/

Transcript from How Do Podcasts Dominate Your Brand’s SERP & Enhance Online Reputation? – Kalicube Knowledge Nuggets

Jason Barnard: The fact that with podcasts the great thing is that you immediately dominate your entire Brand SERP, the search result for your name because of all these platforms: Apple, Spotify, Podbay, YouTube, and even Podmatch for that matter could come up there.

That podcast and podcast hosts have an advantage within the personal branding and online reputation or proactive online reputation management side because they control so much real estate in Google SERPs because of these platforms where you have both a podcast page and a profile page for the host.

This Knowledge Nugget is taken from Branded Search (and Beyond) Podcast with Jason Barnard.

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