Classify the Entity, Not the Word: Why “France” Is Three Different Things
Status: Original concept, first publication 12 July 2026. Type my name into Google and you get me, and add two words, “Jason Barnard digital marketing”, and you get…
Digital Marketing
Every Class Collides: The Same Name Names a Thousand Things, and Uniqueness Wins
Status: Original concept, first publication 12 July 2026. Somewhere out there is another Jason Barnard, and another, and a couple of thousand more, none of whom asked my…
I Own Brand SERP, and I Don’t: How a Trademark Spawns a Second Entity
Status: Original concept, first publication 12 July 2026. I own Brand SERP, and I don’t, and both of those are true at the same moment. I coined the…
Acquired Distinction: How a Common Word Gets Dragged Down a Class
Status: Original concept, first publication 12 July 2026. Name your company after what it does, booking, apples, salesforce, and you’ve done the warm, human, sensible thing, and you’ve…
The Entity Home Is Native, Borrowed, or Up for Grabs
Status: Original concept, first publication 12 July 2026. I coined “entity home” back in 2021 to name the place an entity speaks from, the canonical spot a machine…
The Agent on the Boundary: Who Counts as an Actor Is About to Be Worth a Fortune
Status: Original concept, first publication 12 July 2026. The first piece in this series filed the AI agent as a Class 2 tradeable and promised to come back…
E-E-A-T Lives at Class 1, Because Trustworthiness Is Something Someone Confers on You
Status: Original concept, first publication 12 July 2026. Split E-E-A-T down the middle and you find two completely different kinds of thing wearing one label, and the split…
The Three Pillars of Truth: How a True Idea Establishes Itself in an AI World
Status: Original concept, first publication 11 July 2026. Completes the Bayesian Trust series. Anchor on consensus. Get trusted intermediaries to engage. Build a stable information layer. Being right…
Moving Consensus in an AI World: Why the Lone Right Voice Needs Bayesian Trust
Status: Original concept, first publication 11 July 2026. Builds on “Bayesian Trust”. AI rewards agreement, so it entrenches the crowd For most of my career, being early was…
Bayesian Trust: The Machine Holds a Running Estimate of Whether to Believe You
Status: Original concept, first publication 9 July 2026. Trust stopped being a feeling and became a calculation When somebody tells you something, you don’t file it as true…
Grounding Is Multi-Source: The Algorithmic Trinity, Described From Inside the Engine
Strategy Sandbox | Jason Barnard | 3 June 2026 Status: Framework validation. The Algorithmic Trinity, coined 2024, corroborated independently from inside the engine. I coined the Algorithmic Trinity…
Your AI Salesforce is Already Selling Your Brand. The Question is Who Trained It.
Your AI Salesforce is Already Selling Your Brand. The Question is Who Trained It. Published on Search Engine Land June 25, 2026 by Jason Barnard Recommendations depend on confidence, not just…