240: Make the Machines Get You with Jason Barnard

240: Ensure the AI Search and Assistive Engines Understand You - Steve Preda with Jason Barnard

Jason Barnard, Founder and CEO of Kalicube®, is driven by a passion to help “make the machines get you” by controlling how search engines and AI platforms perceive and represent you online.

We learn about Jason’s transformation from being known as a cartoon blue dog to becoming a recognized digital marketing expert. He explains his Kalicube Process, a three-phase framework that includes Understandability, Credibility, and Deliverability. This process helps people and organizations build a consistent and accurate online presence. He emphasizes the power of controlling one’s digital footprint and provides practical strategies for future-proofing digital search strategies across platforms like Google, Bing, and ChatGPT.

Listen and read here: 240: Make the Machines Get You with Jason Barnard

Published by Management Blueprint. August 27, 2024. Host: Steve Preda. Guest: Jason Barnard, Founder and CEO at Kalicube®.