Thumbnail: 5. Knowledge Panel & Entity Optimization | Jason Barnard | Part 2

In this episode of the Raking Revolution podcast, host Doug Cunnington continues his insightful conversation with Jason Barnard, the founder of Kalicube, discussing advanced SEO strategies, the importance of entity understanding, and optimizing online presence for better Google recognition. 

Delving into specific entity types such as companies, CEOs, reviewers, and authors, they explore how Google’s understanding of these entities influences SEO and organic growth. 

They discuss the shift towards prioritizing authorship and expertise in Google’s Knowledge Graph and how this affects E-E-A-T signals. 

The conversation also touches on strategies for achieving authoritative Knowledge Panels on Google. 

Listen here: 5. Knowledge Panel & Entity Optimization | Jason Barnard | Part 2

Listen on Google Podcasts: 5. Knowledge Panel & Entity Optimization | Jason Barnard | Part 2

Published by Ranking Revolution. April 1, 2024. Host: Douglas Cunnington. Guest: Jason Barnard, Founder and CEO at Kalicube.

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