090 – The Knowledge Panel and Brand SERPs in Google with Jason Barnard
In this episode Gert had a delightful and very informative conversation with the widely known title of The Brand SERP Guy, Jason Barnard. Jason is an author and he used to be known as the Blue Dog cartoon character in Boowa and Kwala in 2007.
Using the child analogy with the History teacher, the teacher is the authority on the subject of history, but not a good authority on how to bake a cake. This is where the Knowledge Panel comes into picture and how Google will present you to the searchers, e.g. who you are, what you have to offer, what is your brand, etc. Listen and learn how easy it is or how much less effort you can build up your Knowledge Panel using the Kalicube process than doing it manually.
There’s more to this episode that you can pick up especially on Brand SERPs, so listen to the very end and make sure to download the transcript of the episode.
Listen on Google Podcasts: The Knowledge Panel and Brand SERPs in Google with Jason Barnard