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The Rise in Brand-Led Search

Jason Barnard, CEO and Founder at Kalicube, joins me on this episode of Talks with SEOs (#TwSEOs).

Jason and I talk about the rise in brand-led search, what marketers should be doing to prepare for what users will expect when they perform a search, and how his work and platform (Kalicube Pro SaaS) on brand SERPs can help SEOs and fellow marketers for the shift in search paradigm.

Listen here: The Rise in Brand-Led Search

Listen on Google Podcasts: The Rise in Brand-Led Search

Published by Democratizing SEO. February 27, 2023. Host: Austine Esezobor. Guest: Jason Barnard, Founder and CEO at Kalicube.

Jason Barnard

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.