Businesses often spend a lot of effort trying to rank well for keywords related to WHAT they sell, but they often overlook the opportunity to rank for WHO they are. But you might be missing more than you think by not paying more attention to your branded search results. Jason Barnard is the founder of Kalicube where he shares his insights from tracking over 75,000 branded search engine results pages.
Published by Secret Sushi November 13, 2020. Host: Adam Helweh. Guest: Jason Barnard, founder and CEO at Kalicube.