Ep 302 – What Appears When You Google Your Brand?
Jason Barnard joins Kim to talk about your Brand SERP or what Google shows when you type in your or your company name and how you can control that.
- You need to control your Google presence because potential business checks you out.
- Why you need your book on Google Books
- Why you need separate entities for yourself and your business
- The power of having a knowledge panel and how to get one easily
Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do).
His backstory – from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean…
Listen here: What Appears When You Google Your Brand?
Listen on Google Podcasts: What Appears When You Google Your Brand?