Marketing Speak Episode 261:
The science of search marketing is knowing the techniques… The art is making the right choices. My guest on today’s show, Jason Barnard refers to himself as The Brand SERP Guy. He’s an author, speaker, and consultant on all things digital marketing, previously a punk-folk musician and cartoon blue dog in the wildly popular web series Boowa & Kwala. He’s been studying, tracking, and analyzing Brand SERPs (search engine results pages—meaning, what appears when someone Googles your name) since 2014 through his company Kalicube.