In this packed session, you’ll get a deep dive into the impact of SERP features on different verticals within the UK SERPs and an overview of the types of SERP features that appear across 23 different verticals, with particular emphasis on Featured Snippets. Plus, you’ll get insights into how you can accurately track the impact these features are having on your own rankings, and across your industry. Then you’ll get a look at knowledge panels for brands. Having a knowledge panel on your Brand SERP is absolutely essential to your credibility in the eyes of your audience, and means that Google has understood who you are and what you do… which is essential to your entire SEO strategy. You’ll discover what the stakes are for your brand, and how to get your place in Google’s Knowledge Graph.
After this session, you’ll be able to:
- Know which ‘blocks’ and rich snippets are prevalent in your specific industry or vertical
- Optimize, test and refine your understanding and use of SERP features; particularly Featured Snippets, People Also Ask, and Reviews / Star Ratings
- Get your place in Google’s Knowledge Graph
- Make the knowledge panel on your Brand SERP look sexy