What’s a brand SERP? Well, a “SERP” is an acronym for search engine results page. So a brand SERP is what you get when someone Googles your name or your brand name.
Jason Barnard is the brand SERPs guy. He’s spent 7 years trying to educate digital marketers on the importance of brand SERPS, on the insights to be gained from looking at them, and how to take control of them.
He’s also the host of the Kalicube podcast, where he’s interviewed the likes of Rand Fishkin, Bill Slawski, and more. He runs Brand SERP courses and offers coaching for those who want to take control of their own.
Listen to today’s podcast to learn how to take control of brand SERPs both for your agency and for your clients.