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Brand SERPS & N-E-E-A-T | Jason Barnard Kalicube | Part 1

Understanding Knowledge Panels and Entity Optimization with Jason Barnard

In this episode of the Ranking Revolution podcast, host Doug Cunnington talks with Jason Barnard, entrepreneur, writer, musician, and CEO of Kalicube, about the intricacies of knowledge panels, the extended concept of N-E-E-A-T in SEO, and entity optimization.

Barnard’s strategy for adjusting one’s digital footprint involves an algorithm he developed, called Kalicube Pro, which helps prioritize online references for better knowledge comprehension by Google.

Video by: Ranking Revolution Podcast. Host: Douglas Cunnington. Guest: Jason Barnard. April 1, 2024.

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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