Branded SERPS For Attorneys: Unveiling Your Online Identity w/ Jason Barnard

In this insightful discussion, Jason Barnard delves into the complexities of managing your brand’s search engine results page (SERP). From the challenges of sharing a name to strategies for enhancing online presence, he emphasizes the importance of personal branding for individuals and companies alike.

With the host, Kristaps Brencans, they explore the multi-tiered approach necessary for law firms and attorneys to establish credibility and authority in the digital space. Jason sheds light on the significance of a personal website in managing one’s online identity and how it can positively impact a brand’s SERP.

Moreover, he highlights the role of notability in influencing search engines and provides valuable insights into the evolving landscape of search marketing, emphasizing the growing importance of credibility and understanding. Don’t miss out on these expert tips for navigating the dynamic world of brand SERPs!

Video by: On The Map Marketing. Host: Kristaps Brencans. Guest: Jason Barnard. November 13, 2023.

Jason Barnard

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.