Can Search Engines Keep Crawling and Indexing The Growing Web? With Jason Barnard and Mariana Franco
In this engaging episode, Mariana Franco and Jason Barnard explore the intricate process of how search engines like Google and Bing discover, crawl, and index content. Building on the discussion from their previous episode about content strategies for the future, they provide valuable insights into how brands and creators can ensure their content is efficiently processed and ranked by search engines.
You’ll learn:
- How search bots like Googlebot and Bingbot find, crawl, and index content.
- Why proper structure, organization, and linking are crucial for SEO success.
- The importance of avoiding “alphabet soup” and ensuring clear, semantic HTML.
- How Bing’s IndexNow offers a game-changing approach to content discovery.
- Why branding and marketing must focus on humans first while being optimized for machines.
Whether you’re an SEO enthusiast, marketer, or business owner, this episode will give you actionable tips to make your content more discoverable and effective for both search engines and users alike.
Video by: Mariana Franco. Host: Mariana Franco. Guest: Jason Barnard. December 5, 2024
