E140. How to Make Google and AI Say What You Want About Your Business
In this practical episode of Tech Your Business, brand SERP expert Jason Barnard reveals how business owners can control what Google and AI say about them online. With AI summaries now dominating search results, Jason shares his proven Hub and Spoke model that helps you take charge of your digital narrative. Key topics covered:
Why what appears when someone searches for you directly impacts your bottom line
How AI has fundamentally changed search results and brand representation
The Hub and Spoke model – a simple system anyone can implement
Why consistency across all your online profiles is critical
Real-world success stories of businesses who transformed their online presence
How often you should monitor and update your online presence
Jason explains why your website must serve as your central “Hub” with clear messaging about who you are, what you do, who you serve, and why you’re credible. The “Spokes” are authoritative sources confirming your Hub’s claims through strategic linking.
Don’t miss Jason’s advice on preventing negative information from being amplified by AI, dealing with name ambiguity issues, and the importance of regular monitoring.
You can find Jason on LinkedIn or download his free 60-page guide at kalicube.com/guides Subscribe to Tech Your Business for more expert advice on using technology to grow your business. New episodes every week!
Video by: TARGET ICT LTD. Host: Peter Banigo. Guest: Jason Barnard. March 10, 2025.
