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How to Create Google-Friendly FAQ to win valuable real estate in the SERPs by Jason Barnard

We’re going to share with you Jason’s cheat sheet for Google-friendly FAQs. This strategy works for any site. Jason will be using WordPress to illustrate, but you can use it on your site, whether you use WordPress or not. And right at the end, there’s a fun part. Jason pulls Google’s leg a little bit and has a bit of fun playing with Google’s algorithm.

Video by: Jason Barnard. Published by Semrush. October 29, 2019.

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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