Imagine going from a band singer to a blue cartoon dog to finally becoming a successful digital marketer. You’d think it’s a movie plot, but it’s actually the life of our guest, Jason Barnard, the CEO of Kalicube. Jason’s diverse background and his engrossing journey to the top of the digital marketing world are truly something to marvel at. In our discussion, he takes us along his unique journey, sharing his experiences from starting a record label in Paris to his current role as a leading expert in digital marketing. His candid storytelling will have you hooked from the get-go.

What does Google think about you or your brand? Jason believes that understanding this concept is vital to effective digital marketing. He introduces us to the concept of Brand SERP and how it impacts your digital marketing strategy. Jason provides insights from his own company, Kalicube, and how they leverage Brand SERP to create effective marketing and branding strategies. His experience and mastery of this concept are evident, as he also introduces us to his Kalicube Pro SaaS platform, a tool that can help businesses analyze their data from Google to better prioritize their digital marketing efforts.

In our final segment, we open up the floor to discuss the importance of continuous learning, the role of generative AI in the digital marketing landscape, and the significance of team building and delegation. Jason stresses the importance of being on top of your game and continually honing your skills to stay relevant. We also delve into his philosophy on “educating Google” and how it can be used to bolster your SEO strategy effectively. We wrap up the episode with Jason sharing his thoughts on building a successful team, the importance of delegation, and how it was instrumental to the success of Kalicube. This episode is a rich tapestry of insights, practical advice, and inspiring stories that have the potential to transform your digital marketing strategies.

Video by: Catalytic Leadership with Dr. William AttawayHost: Dr. William Attaway. Guest: Jason Barnard. August 21, 2023.

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