Plan Your Content Strategy to Conquer AI: Rank #1 on ChatGPT! With Jason Barnard and Mariana Franco
In this insightful episode, Mariana Franco and Jason Barnard dive into the evolving landscape of search engine result pages (SERPs) and the future of content strategy. They discuss how refreshed content is discovered, indexed, and ranked, and what it means for brands and creators.
You’ll learn:
- Why pumping out AI-generated content could hurt your long-term SEO.
- How Google and Bing approach content discovery differently.
- The importance of creating fresh, unique, and audience-focused content.
- How “top of the funnel” content is shifting with tools like ChatGPT and Bing’s IndexNow.
- Why the future of content strategy demands clarity, consistency, and innovation.
Whether you’re a content creator, SEO professional, or business owner, this episode will guide you on crafting a future-proof content strategy that works for both users and machines.
Video by: Mariana Franco. Host: Mariana Franco. Guest: Jason Barnard. December 5, 2024
