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Strategic Approach to SEO: Google Needs to Understand Your Content

To recommend your content as the solution to its users’ problem, Google needs to understand:

– Who you are
– What you offer
– What audience you can serve

In the latest episode, Slobodan Manić interviews Jason Barnard, founder of Kalicube on how to approach SEO strategically.

Video by: No Hacks Marketing. Host: Slobodan Manić. Guest: Jason Barnard. June 9, 2021.

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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