How Can You Fully Educate Google and AI about Your Personal Brand? (Tailoring Talk Podcast)
How Can You Fully Educate Google and AI about Your Personal Brand? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses a unique approach to interacting with search and assistive engines, likening them to children that need to be educated. He emphasizes the importance of intentionally teaching these machines about who you are, what you do, and which audience you serve. You can indirectly influence how Google and AI represent and recommend you to their users by creating an entity home, where these machines look for information about you, from you. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Roberto Revilla and Jason Barnard
00:01 Why Do You Need to Fully Educate Google?
00:08 What Are the Common Misconceptions about AI?
01:03 Why Should You Influence Google and AI?
01:45 What is an Entity Home?
02:05 Why Do You Need Your Own Personal Website?
“This Knowledge Nugget is taken from the Tailoring Talk with Roberto Revilla.” https://www.youtube.com/watch?v=GUf9DHTjMcM
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Can You Fully Educate Google and AI about Your Personal Brand? – Kalicube Knowledge Nuggets
Jason Barnard: These machines are children, and our job is to educate them about who we are, what we do, which audience we serve. And if you do it in an intentional manner, it becomes very easy.
Roberto Revilla: It’s such a paradigm shift in the way that you kind of think about this sort of thing, because most people I know, myself included, just end up getting into a massive fight with these things and not kind of understanding that you come from the point of view that it is like a child. You know, it’s kind of sitting there just waiting for you to kind of prompt it and ask it a question so that it can then run off and give you answers. And you know even going in with the attitude that it wants to learn from you. So can you give me an example of how, you know, that kind of works in practice?
Jason Barnard: Yeah, well you’ve made another interesting point, which is you’re looking at it as a child with whom you’re having a conversation. I’m looking at it from the perspective of how can I make that child or educate that child so it has the conversation that I want with you, with other people, with my audience. And I think a lot of people as you say go in thinking how do I prompt, how do I use this to my advantage to create content for my website or to find answers, questions.
And I’m one of the few people in the world who is looking at it from the other perspective is how can I use this for marketing? How can I get myself into the brain of this machine? How can I get it to introduce me to the conversation with its users and then recommend me as the best solution because when you’re using these machines, you’re looking for the solution to a problem. And I like also the term that they are the most important and the biggest influences in the world.
They’re having billions of micro niche conversations with billions of people every day. And you think about the biggest TikTok influence or the biggest YouTube influence you can think of, 500 million followers, peanuts compared to what these machines are capable of doing if they’re willing to introduce you to the conversation and recommend you.
And the only problem you have is you can’t pay them to do it. You have to do it indirectly by educating them, which is what we do. So your question was how do you do that? And the answer is you need what we call an entity home and we start there. The entity home is one web page on the internet that you own that they understand is your representation of yourself.
They’re actively looking for it. John Mueller from Google says we call this reconciliation. It’s the point of reconciliation. I call it the entity home. It’s where the machine can find information about you, from you. And it needs to be on a website you own. And I would advise you for personal branding, but it’s your own personal website. You are not your company.
You need your own personal website so you can start controlling the information that these machines understand, what they focus on, and how they represent you. If you don’t have an entity home, you’re going to be struggling from the get go.
