How Does Your Omnipresent Deliverability Bring More Conversions? (Chasing the Insights Podcast)
How Does Your Omnipresent Deliverability Bring More Conversions? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses “Deliverability” as the final phase of the three-step Kalicube Process. He stresses the need to show up for your audience and provide the solution to their needs. Once you have demonstrated your ability to solve their problems, it can significantly drive business growth. For more insights, watch the video right to the end.
What you’ll learn:
00:00 Jason Barnard and Vince Warnock
00:01 What is “Deliverability?”
00:31 Why is It Crucial to Have Omnipresent Deliverability?
01:40 Why is It Important to Set A Solid Foundation of Understandability and Credibility before Aiming for Omnipresent Deliverability?
“This Knowledge Nugget is taken from Chasing the Insights Podcast.” https://chasingtheinsights.com/ep580-jason-barnard-personal-brand/
This is your guide to educate Google, build trust, and position you as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from How Does Your Omnipresent Deliverability Bring More Conversions? – Kalicube Knowledge Nuggets
Vince Warnock: All right, let’s dive into the third step then, which is deliverability. So talk us through what that is and why it’s so important.
Jason Barnard: Yeah, deliverability is also omnipresence. So it’s do you have the content to deliver? So if we start with the audience once again is when the audience is looking at me because I’m standing where they’re looking and I’ve demonstrated that they should be listening to me as you said earlier on, which is a brilliant point.
Do I have the content that solves their problem or do I have the content that indicates and proves to them that I solved their problem? And can I invite them down the funnel to come to my website to converse with me or to convert indeed, on my website? We talk more and more about touch points. It used to be three, then it was seven, then it was 15, now it’s 20, maybe it’s 30.
Who knows? The point is, when somebody’s researching something in order to find the solution to their problem, they’re looking around in multiple places. So somebody might see me on LinkedIn. They say, yeah, he’s credible. I’ve listened to that. Then they go on YouTube, they see me again. I demonstrate my credibility. They see the same or a similar offer.
Then they think, well, I’m not sure I’m going to search on Google or I’ll ask ChatGPT. If they ask ChatGPT, who is the world expert in Knowledge Panels? It will say Jason Barnard. And they say, okay, this guy is obviously the person for this because everywhere I look I see him. That is omnipresent deliverability. I have the right content in the right places that mean that I get those 30, 40, 50, 60, it doesn’t matter touch points.
And that is when you absolutely nail your market, you’re unavoidable. If we come back to a really important point is some people want the omnipresence before they’ve done phases one and two. You cannot build solid omnipresence that’s reliable across your audience, across the digital ecosystem and across these machines, Google, ChatGPT, Bing, Perplexity and Claude, if you don’t have that foundational understanding that’s solid and confident and accurate.
And you don’t have everybody’s belief in your credibility, if you’ve got those, then the omnipresence and the deliverability makes total sense and will drive huge amounts of business.
