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What Type of Content Should You Create and Where Should You Post It? – Kalicube Knowledge Nuggets

In this video, Jason Barnard explains what type of content you should create and where to post it. Jason shares the significance of creating relevant content for visibility online. He emphasizes the importance of focusing on one’s own website and social media, targeting platforms where the audience is active. Watch the video right to the end.

What you’ll learn:

00:00 Jason Barnard and Hernan Sias
00:01 What Happens to the Activities and Content You Post Online?
00:28 How Does Google Treat the Content You Produce Online?
00:45 What Platforms Should You Post On?
01:06 Why Should You Be Careful About the Images You Put Online?
01:25 How Does a Good Google Business Card Look Like?

“This Knowledge Nugget is taken from the Business Bros Pod” https://www.youtube.com/watch?v=DlFpH72nHfw

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Transcript from What Type of Content Should You Create and Where Should You Post It? – Kalicube Knowledge Nuggets

Hernan Sias: And then when we’re creating this brand, it’s not just me posting. See, Google has its tentacles out everywhere, right? You don’t just create a Google thing. Google’s out looking for your content in different platforms, in different places. So when I’m thinking about creating things so that Google can find me, what type of stuff should I be creating and where should I be creating it?

Jason Barnard: Brilliant question. You can’t hide. Google’s looking over your shoulder the entire time. So whatever you do online, it’s going to leave a footprint. Google’s going to find it. Google’s the machine that finds everything. And it’s a child. And it’s looking at what you produce, and it will believe in what you produce, as long as what you produce is relevant and helpful to your audience.

And the big ones are your own website, number one. Your social media, number two, Twitter, Facebook, TikTok. The platform will depend on where your audience hangs out. So, you want to focus on the platforms where your audience hangs out. YouTube is usually a really good bet. And then the images you push out there. Google shows images. You’ve got to be really careful about that. And what it will do is take its pick from all of that content around the web and present to your audience the content that it thinks is helpful and valuable to them and specifically the places they might want to connect with you.

And if I give you a really quick example, my own name, Jason Barnard. If you search it, my website, Twitter, LinkedIn, my company, the videos from YouTube. And what you see there is Google saying, where do you want to connect with Jason Barnard? As a human being person, normal human being on his website, through Twitter because he likes Twitter, through LinkedIn because he hangs out on LinkedIn, through his company, or through YouTube. It’s giving you the choice of where you want to connect with me. That’s a great Google Business Card because it gives you, my audience, the opportunity to connect with me in the way that you want to.

This Knowledge Nugget is taken from the Business Bros Pod hosted by Hernan Sias.

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