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What’s More Important: Your Website or Your Brand Strategy? – Kalicube Knowledge Nuggets

In this video, Jason Barnard, entrepreneur and CEO of Kalicube, sheds light on the misconception that a website alone guarantees success and explains why a solid brand strategy is just as, if not more, important. Learn how understanding your brand identity and communicating it effectively to both your audience and search engines like Google and AI platforms can significantly impact your business’s visibility and recommendation potential.

What you’ll learn:

00:02 What is the Most Important Thing That Businesses Should Focus on Besides Their Website?
00:25 What is the Role of Search Engines and Chatbots in Today’s Business World?
00:35 What is a Mistake That Businesses Commonly Make in SEO?
00:45 Why is “Understanding” Important in SEO?
01:18 How Can Businesses Get Recommendation Engines to Recommend Them?

“This Knowledge Nugget is taken from the Walk in Victory Podcast hosted by NaRon Tillman.”
https://podcasts.apple.com/us/podcast/brand-blueprint-navigating-digital-marketing-with/id1459142845?i=1000657668392

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Transcript from What’s More Important: Your Website or Your Brand Strategy? – Kalicube Knowledge Nuggets

Jason Barnard: I think most businesses today already have a website.

So most likely question is I have a website, it’s not doing as well as I would like. What do I do? And the focal point for me is the website is the fulcrum. It’s the hub of everything, but it isn’t the most important thing. The most important thing is everything else you’re doing.

And the website simply brings it together, both for your audience and for Google and ChatGPT and the other machines who are, we hope promoting us to the subset of their users who are our audience. So what, I come from an SEO world where SEO is search engine optimization and everybody’s obsessed by the website and that’s a mistake.

You need to be obsessed by your brand, your company. Who are we? What do we do? Who do we offer it to? That’s understanding. Does the audience understand you? And do these machines understand you? If they understand you, then they start to think, who can I recommend this company to? Because they’re recommendation engines, we go and talk to Google or to ChatGPT or to Perplexity or to Bing because we have a problem and we need to solve it, and we’re asking them to get us to the solution in the most efficient way possible.

So we’re asking them to recommend the best solution. So as a business owner, we then need to say, how do I get these machines to recommend me instead of my competition? And the trick to that, number one is understanding. Do they understand who you are? Do they understand what you offer and to whom you offer it?

If they do, you’re in with a chance.

This Knowledge Nugget is taken from the Walk in Victory Podcast hosted by NaRon Tillman.

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