Why Shape AI’s Perception of You Before It Becomes Harder to Change? (The WP SEO Show)

Why Shape AI’s Perception of You Before It Becomes Harder to Change? – Kalicube Knowledge Nuggets
In this video, entrepreneur and CEO of Kalicube, Jason Barnard emphasizes the importance of starting to manage your digital presence early, as it’s currently easier and less competitive. He explains that consistent effort across your entire digital footprint is necessary to build authority with Google. He compares Google’s learning process to that of a child, stressing that correcting misinformation or bad habits becomes increasingly difficult over time. For a deeper dive into the Kalicube Process, watch the full video and scan the QR code.
What you’ll learn:
00:00 Pete Everitt, Jeff Patch and Jason Barnard
00:01 How Can Businesses Establish Digital Authority before AI Understanding Becomes Complex?
00:47 Why Does Google Trust Kalicube’s Content after Nine Years of Consistent Authority?
00:56 Why is AI Harder to Correct Over Time than Early On?
“This Knowledge Nugget is taken from The WP SEO Show with Pete Everitt and Jeff Patch.” https://www.youtube.com/watch?v=nR_z5E-hbYg
This is your guide to educate Google, build trust, and position YOU as the ultimate solution. Download now for FREE. https://solutions.kalicube.com/the-kalicube-process-has-solved-digital-marketing
Transcript from Why Shape AI’s Perception of You Before It Becomes Harder to Change? – Kalicube Knowledge Nuggets
Jeff Patch: I’m guessing that right now is probably the time to be working on things like this because it’s still kind of fresh. It’s probably not terribly competitive and I’m assuming people aren’t out there being nefarious, trying to overtake other Brand SERPs and things like that. So I’m assuming it’s safe to say that you recommend getting on this sooner than later.
Jason Barnard: Yeah, well, I mean, yes, exactly. There are multiple things going on there. Number one is it’s relatively easier now than it’s going to be and that’s usually important. But as you say, it doesn’t mean it’s easy, it just means if you’re organized, you can do it and you need to be consistent over a period of time and across your entire digital footprint. And you need to build up your authority as a source of information for Google. And Kalicube, I’ve been working nine years on the Kalicube website to make it a reliable, trusted source of information for Google.
Google basically believes anything we say. You were saying, start now. It’s going to, it’s going to compound. The less well it understands today, the worse it’s going to be tomorrow. And if it’s misunderstood today, tomorrow it’s going to convince itself that it’s right and it’s going to be harder to change its mind. Think of it as a child who’s learned something and over multiple years it’s convinced itself that it’s right. And then all of a sudden you say, well, actually that’s wrong. Getting the child to understand something new after five years is going to be significantly more difficult than correcting it today.
Jeff Patch: I can relate with some of those, some of those challenges.
Jason Barnard: You have kids?
Jeff Patch: Yes, both of us.
Pete Everitt: Yeah. Actually, the thing that sprung to my mind was our dog trainer. When we got a puppy, the dog trainer basically said the same thing, which is you can’t let the bad habits in the dog start now, because however long a dog has a bad habit, it takes you twice as long to train it out of it. So if you, you know, if you do, if you let it jump on the bed for a year, it’s going to take you two years for it to learn to not jump on the bed.
Jason Barnard: That’s good. I like that.