Always here to help
Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Instructor: Jason Barnard (“The Brand SERP Guy”)
Platform: Kalicube Academy
This essential course teaches you how to neutralize, remove, or push down the negative or inaccurate results that appear on your Brand SERP - whether they’re unflattering reviews, critical blog posts, hostile forum threads, or volatile employee ratings.
With step-by-step guidance, Jason Barnard shows you how to take back control of your brand’s online reputation by understanding how Google perceives negative content and how to strategically respond to it - both publicly and behind the scenes.
In This Course You Will Learn:
How to handle low-scoring review platforms and turn them into assets (or bury them completely)
How to manage third-party articles or blogs that reflect poorly on your brand - with or without contacting the author
How to defuse and de-escalate forum threads before they spiral into reputation disasters
How to use the Leapfrogging technique to drown negative results with positive or neutral content
Tactical SEO and digital PR strategies for content you control or partially control
How to dialogue with review platforms, bloggers, and forum moderators without triggering backlash
Course Mantra:
You can’t always delete a negative result - but you can outshine it.
Who Should Take This Course:
Founders, marketers, reputation managers, SEO professionals, and PR teams who need a practical, non-reactive approach to digital reputation management and Brand SERP optimization.
Jason Barnard speaking: Drowning negative and imperfect results using content you partially control. What’s the situation? Here’s a bad result you want to drown and in your list of leapfrogger content to work on, there’s a page you partially control. What can you do to push that content up your Brand SERP, leapfrog the negative content,…
Jason Barnard speaking: How to drown negative results, doing SEO for others? The situation: Here’s the bad result you want to leapfrog with other content that is more positive for your brand. Below it, perhaps on page one, perhaps on page two, there’s content on a third-party site that’s a great candidate for leapfrogging. What can…
Jason Barnard speaking: Drowning negative and imperfect results. Doing SEO for yourself on your own content. What’s the situation? Here’s a bad result you want to leapfrog with content you publish that’s more positive for your brand. In your list of leapfrogger content to work on, that’s a page you control. What can you do to…
Jason Barnard speaking: Drowning imperfect and negative results. Finding the opportunities. Now, what’s the situation? You have a negative or imperfect result on page one that you haven’t managed to improve or feel it’s too difficult to improve. Here’s a couple of examples. You’ve tried contacting them, talking to them, seeing their point of view,…
Jason Barnard speaking: Dealing with problematic forum threads. What’s the situation? There’s a forum thread from a third-party site on your Brand SERP and it looks negative. The first thing to bear in mind is that even though you don’t agree and you think this is unfair, remember that forum threads are all about opinions and…
Jason Barnard speaking: Dealing with problematic articles or blogs. What’s the situation? A third party is ranking on your Brand SERP with an article that reflects badly on your brand. The blue link and description are unhelpful, inaccurate, or outright negative, or maybe they have given you a bad rating and the yellow star looks bad….
Jason Barnard speaking: Review platforms. This lesson goes way beyond dealing with review platforms that show low ratings on your Brand SERPs. I’ll cover an overall review platform strategy, so even if you don’t have a low scoring review platform on your Brand SERP, the lesson will be helpful to your business. Jason Barnard speaking: What’s the…
