Always here to help
Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Jason Barnard speaking:Â How to drown negative results, doing SEO for others? The situation: Here’s the bad result you want to leapfrog with other content that is more positive for your brand. Below it, perhaps on page one, perhaps on page two, there’s content on a third-party site that’s a great candidate for leapfrogging. What can…
Jason Barnard speaking:Â Drowning negative and imperfect results. Doing SEO for yourself on your own content. What’s the situation? Here’s a bad result you want to leapfrog with content you publish that’s more positive for your brand. In your list of leapfrogger content to work on, that’s a page you control. What can you do to…
Jason Barnard speaking:Â Drowning imperfect and negative results. Finding the opportunities. Now, what’s the situation? You have a negative or imperfect result on page one that you haven’t managed to improve or feel it’s too difficult to improve. Here’s a couple of examples. You’ve tried contacting them, talking to them, seeing their point of view,…
Jason Barnard speaking:Â Dealing with problematic forum threads. What’s the situation? There’s a forum thread from a third-party site on your Brand SERP and it looks negative. The first thing to bear in mind is that even though you don’t agree and you think this is unfair, remember that forum threads are all about opinions and…
Jason Barnard speaking:Â Dealing with problematic articles or blogs. What’s the situation? A third party is ranking on your Brand SERP with an article that reflects badly on your brand. The blue link and description are unhelpful, inaccurate, or outright negative, or maybe they have given you a bad rating and the yellow star looks bad….
Jason Barnard speaking:Â Review platforms. This lesson goes way beyond dealing with review platforms that show low ratings on your Brand SERPs. I’ll cover an overall review platform strategy, so even if you don’t have a low scoring review platform on your Brand SERP, the lesson will be helpful to your business. Jason Barnard speaking:Â What’s the…
Jason Barnard speaking:Â People Also Ask. What’s the situation? Across all its SERPs, Google is pushing People Also Ask very hard. Why is that? Well, when someone searches on Google, they’re expressing a problem for which they’re looking for a solution or a question for which they want the answer. Bear in mind that every search…
Jason Barnard speaking:Â Twitter Boxes. Why are they important and how do you get them? The situation: Twitter feeds directly into Google, Twitter tweets right into Google’s ear. That means anything that you put on there is injected directly into the brain of Google. This Brand SERP is a bit dull. Twitter Boxes make it look…
Jason Barnard speaking:Â Video Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Video Boxes and that number is rising. They bring a lot to your SERP. They look great and they take up two places, which means that they often kill a blue link. They push one blue link right off the bottom of…
Jason Barnard speaking:Â Image Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Image Boxes and they bring multiple advantages. If the image is a good quality, it brings a big visual plus to your Brand SERP. It’s a lovely opportunity for strong visual branding and a great way to communicate a solid brand message….
Jason Barnard speaking:Â How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and you’ll see why. This is something that Gary Illyes from Google told me in May 2019 and it makes so much sense. Jason Barnard speaking: At…
Jason Barnard speaking:Â The situation you want to improve your brand SERP maybe there’s something in there that doesn’t reflect well on your brand or perhaps you simply want to make your brand SERP sexier. Jason Barnard speaking:Â You’re impatient. It’s very tempting to take shortcuts. Very tempting to cheat. So we’re going to look at what…
