SEO strategies have always been the subject of much debate. Now that we are optimising for Answer Engines, one simple strategy fits all. The future clearly belongs to those brands who ensure that Google understands who they are, what they offer… and who can convince Google to present them as the single best solution (so, the answer) for a given user for the problem they express (vocally or on a keyboard). In short, brands need to build understanding and credibility. So, the strategy is to communicate and convince. Simple when you know how!
#142 Brand SERPS and How to Boost Them What on earth are SERPS? They are what your audience sees when they Google your company name or personal name. How do…
Learn what search engine results page is, why should you look good on the search engine results page, and how can it help your company get potential leads and visibility….
Jason is The Brand SERP Guy – the digital marketing consultant who specialises in Brand SPERPs and Knowledge Panels. Barnard had been studying, tracking, and analysing Brand SERPs since 2013….
Watch this discussion between Ahmed Khalifa and Jason Barnard about the importance of captioning your videos properly. Published by: Authoritas. Guest: Ahmed Khalifa. Host: Jason Barnard. September 18, 2019.
505 | Are Brand SERPS an SEO Ranking Factor? Jason Barnard has joined Erin on the EDGE again to discuss his new book, The Fundamentals of Brand SERP for Business. Jason,…