My first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. I regularly publish articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly write for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.
Why do I call myself The Brand SERP Guy?
Your Brand SERP is what your audience sees when they google your brand or personal name. I am a leading expert in this field – and I’ve been studying, tracking and analysing Brand SERPs since 2013.
Using the database in Kalicube Pro SaaS platform, I have been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry 🙂
Video by: Business Bros Pod. Host: Hernan Sias. Guest: Jason Barnard. July 7, 2022.