Entrepreneur, keynote speaker, author and CEO
Hello and welcome to the third episode of “Answer Engine Optimization, the future of SEO”. This episode is all about AEO strategy.
Published by: Semrush. Host: Jason Barnard. Guests: David Bain, Rebecca Sentance, Kim Krause Berg. September 18, 2018
Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.
Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!
Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.
Credibility is a vital pillar in any AEO strategy. What are the signals that build credibility for a brand? Which are most effective? How can you amplify them? To what…
A lot of publications already use AI or machine learning to tell them what they should be covering. What keywords? What are people interested in? What gets clicks? It goes…
We’re going to be talking about voice search and how it’s changing the game. Jason started researching this, his point of view has changed quite considerably over the last three…
Building brand is central to any digital strategy. What are effective Brand building tactics in today’s fast-moving digital world? I’ll get a few expert tips on that from my three…
Knowledge Graphs are particularly appropriate to the continuous flow of large amounts of data from diverse, heterogeneous sources where the ontology of the data can be extended and revised algorithmically…
RankBrain is a continuation of the advanced query parsing and interpretation Google’s been doing since Hummingbird; getting better at identifying intent and serving up content that satisfies that intent. When…
