Digital Marketing » Webinars » Answer Engine Optimisation » season 2 » Episode 4: More Than You Thought You Needed to Know About Schema Markup
|

Episode 4: More Than You Thought You Needed to Know About Schema Markup

Episode 4: More Than You Thought You Needed to Know About Schema Markup

Now, Schema Markup is cool. There’s no doubt about that. Gary Illyes said, “I want to live in a world where Schema Markup is not that important, but we currently need it.” And in Jason’s little trio theory of relevancy, understanding, and credibility, we are looking at understanding – the need to communicate with Google in a language that it can easily understand and digest. And that is Schema Markup.

Here we have the main basis of Schema Markup. Things: CreativeWork, Event, Organization, Person, Place, Product, Intangible, and Action.

Watch here >>

Published by: Semrush. Host: Jason Barnard. Guests: Gennaro Cuofano, Dave Ojeda, Ashley Berman Hale. September 25, 2018

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

Similar Posts