Now, Schema Markup is cool. There’s no doubt about that. Gary Illyes said, “I want to live in a world where Schema Markup is not that important, but we currently need it.” And in Jason’s little trio theory of relevancy, understanding, and credibility, we are looking at understanding – the need to communicate with Google in a language that it can easily understand and digest. And that is Schema Markup.
Here we have the main basis of Schema Markup. Things: CreativeWork, Event, Organization, Person, Place, Product, Intangible, and Action.